Mosaroma Brand Guidelines
Logo Color Variants & Color Psychology Analysis
Bright, energetic, eye-catching. Very approachable and dynamic, ideal for attention. However, less exclusive and can be perceived as "advertising-like".
Perfect balance between energy and premium. Retains the dynamism of the original, but appears deeper, more saturated and noticeably more valuable. Optimal for digital and print media.
Earthier, more natural, very high-quality. Associations with outdoor, craftsmanship and quality. Excellent fit for the premium segment. Less "advertising-like", more authentic.
🎨 Color Psychology Analysis
Original Orange #F7941D
Emotion: Enthusiasm, energy, spontaneity
Effect: Very active and attention-grabbing
Target Audience: Broad audience, younger demographic
Context: Sports, events, B2C marketing
Pumpkin Orange #E07812 ★
Emotion: Warmth, trust, competence
Effect: Balanced between dynamism and seriousness
Target Audience: Professional customers, B2B and B2C
Context: Corporate, digital, all-round use
Burnt Orange #D35400
Emotion: Quality, craftsmanship, authenticity
Effect: Premium, down-to-earth, sustainable
Target Audience: Quality-conscious, premium segment
Context: Outdoor, lifestyle, exclusive products
💡 Design Recommendations
- Primary Color: Pumpkin Orange (#E07812) as new main color – offers the best balance between energy and professionalism
- Secondary Color: Original Orange (#F7941D) for accents and call-to-actions in digital communication
- Premium Variant: Burnt Orange (#D35400) for high-quality print media, packaging and exclusive product lines
- Transparency: The transparent logos work on all backgrounds – light, dark or colored
- Consistency: Clear application guidelines for each color variant depending on medium and target audience